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Marketing Communications | Syndicate assignment lesson 1 Prius Launch: union Installations 2011 Bronze | Media mutation Case 2 Canon Eos Cameras: Photography beyond the still 2011 cash | Consumer Electronics Case 3 Southwest Airlines: Grab your bag its on/ Bags fly free 2011 Gold | Transportation Case 4 Ocean Spray Cranberries: lawful from the Bog 2008 Gold | renascence 2011 Silver | Sustained Success Case 5 Sears: weart just go back. Arrive 2010 Gold | retail¬ Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation GET: Echo/technical school friendly tending(p) hatful WHO: Are environmentally and technologically aw atomic matter 18 and enjoy innovation. TO: Think Prius is the railroad car they should bribe versus the car they want to own. See Prius as an Icon of progress. assist consumers to lay out a Prius in the mainstream consideration set. BY: Outlining that hybridization drive is good for the environ ment, endorsing the idea of being royal to own a Prius. LIKE THIS:By highlighting the concord between man, temperament and machine. Happiness, Optimism, Pride, Imagination SUCCESS: desired 20% increase in sales of Prius. Increase hybrid fomite market place share. rent sociable media metrics. $4.5m in earned media desired through solar flower installations/social media. Market/Commercial insight The reported market blood line in the Automotive Industry for passenger cars has declined by 37% in FY2011. Financial sampleling of passenger vehicle leveraging history by Toyota identified that purchases of the Prius model is are match with fuel prices, which on an aggregate have been declining in the unify States. This has been a problem for Toyota in launching the newborn model - (see Chart below). Consumer insight Toyotas Prius is an economic car kindly primarily to echo-conscientious consumers. Their insight came through realising that this segment of t ech-friendly minded tidy sum enjoythis segm! ent of...If you want to get a full essay, barf up it on our website: BestEssayCheap.com

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