Shanghai Tang

[pic] 1 Introduction1 2 Macroenviromental Forces1 3 SWOT 3.1 Strength2 - 33.2Weaknesses3 3.3Opportunities3 - 4 3.4Threats4 4. crossing/Market Expansion football field5 4.1Market Penetration5 4.2Market culture6 4.3Product Development6 7 4.4Diversification7 5. shanghai relishs stream Market7 - 8 5.1Demographic Segmentation8 5.2Psychographic Segmentation8 - 9 5.3Perceptual Map9 6. Integrated merchandise Communication dodge10 6.1Advertising10 6.2Direct Marketing11 6.3Personal Selling11 7. deduction11 8.References12 1. INTRODUCTION move Tang is the first Asiatic highlife taint which was launched in 1994, by entrepreneur David Tang. Its a confidential information luxury brand go divers(a) modus vivendi products with magnificent Chinese designs, adding a whiff of modern elements devising it extraordinary in its fas hion.

In the ever growing manhood of luxury, strike Tang needs to enhance on its products and merchandising strategies to preventive current and competitive. This project discuss the various strengths and challenges of Shanghai Tang, and various strategies including integrated communication system that they can absorb to corroborate their brand image and presence in the orbit of luxury goods. 2. MACROENVIROMENTAL FORCES There are several macro environmental forces that Shanghai Tang faces when competing with other famous brands, such as demographic and cultural forces. Demography is the study of human peopl e entropy which includes gender, race, age,! occupation, education, income and other relevant statistics (Kotler & Armstrong 2004). Shanghai Tang is a lifestyle brand as they cover ready-to-wear for men, women, and children, as strong as accessories and home furnishings. Therefore their tar set forth...If you want to get a full essay, order it on our website: BestEssayCheap.com

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