Under Armour

to a lower place fit out [pic] Financial account Table of Contents 1Introduction 1-2Industry and sparing abbreviation 3-4Short Term liquid 4-5Capital Structure and Solvency 5addition Utilization 6Profit Margin 6Return on coronation Analysis 7Market Measures 7 Conclusion Appendix A: chthonian equip Financial Statements from the annual 10-K 2005-2009 Appnedix B: Nike Financial Statements from 2009 10-K Bibliography billet 1: Introduction Under Armour (UA) was established in 1996 and went populace on the New York Stock Exchange in 2005. The gritty society was founded by Kevin Plank, a former collegiate football game player, who this instant serves as CEO and Chairman of the Board of Directors. The connection was build on change moisture-wicking synthetic shirts that are do to be worn in many different climates. They reach since branching out to sell all different gymnastic vesture, footgear, and accessories. The majority of their r eceipts is generated from selling their intersection points wholesale to shimmer equipment retailers but they own begun to open direct to consumer sale channels. Under Armour targets secure athletes and fitness enthusiasts and therefore have worked to draw collegiate and professional sponsorships. Shown below is the contribution of each intersection point line to the occur sales in 2009.

Under Armours apparel is still its main source of revenue but footwear has grown from being 11.7% in 2008 and 6.7% in 2007 to 15.9% in 2009 (UA Annual Report 2007, 2008, 2009). [pic] Under Armour is also plann ing on opening 16-18 juvenile factory store! s which would trifle their total in the US up to nearly 60. This shows laborious confidence by management about their economic property and ability to maintain to grow Under Armour is go along to try to grow and extend by opening new stores and by expanding into new product lines. In the last form or two they have expanded into the athletic footwear industry by selling cleats and cross educate sneakers. They also plan on...If you privation to get a profuse essay, order it on our website: BestEssayCheap.com

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